Build relationships with text messages
Texting is an effective yet low-stakes way to connect with prospective and current customers. Because it’s asynchronous, the recipient can choose to not respond or can respond later when it’s most convenient. A text is a much smaller commitment than asking someone to take a phone call, but the two-way nature of it makes the barrier of response lower than with an email offer. Here are 3 ways businesses can use texting to grow revenue.
1. Offer to check stock and place orders
Use your social media accounts to publicize your business texting number to let customers get a hold of you. We see this with local craft breweries offering tap lists for to-go beer pickups and bike shops sharing what they have in stock. Just letting customers know they can text you will go a long way in getting those who prefer to not use the phone.
2. Give personalized special offers
People know what marketing texts look like and often ignore them – they come from a 5-digit number, state the company, and include tracking links. Instead, craft texts that are personal – just like if you were giving the person a call.
Introduce yourself, get to the point, and don’t pester. Don’t repeatedly text people who say no or don’t respond. You want to sound helpful, not pushy.
Start with people who you’ve talked to but haven’t closed the sale.
- Hi [name], this is [your name] with [company]. Were you still considering [item]? I’m here if you have any other questions before you buy. We’re also offering 10% off through the end of the weekend – let me know if you want me to hook you up!
3. Check in with past customers
Look at your customer log and find customers who bought from you 3, 6, or even 12 months ago. Send something quick with a low-stakes ask.
- Hi [name], this is [your name] with [company]. I hope you’re loving your new [item]. As you know, things are a little rough for small businesses right now – if you have time, would you mind leaving us a review on Google or Facebook? It would mean a lot. I’d be happy to give you or a friend 15% off your next purchase if you do. Thanks!
- Hi [name], this is [your name] with [company]. I just wanted to check in and make sure you were still happy with [item]. We just got in some great accessories that go with it and wanted to share them with you!
- Hi [name], this is [your name] with [company]. It looks like you’ve had your [item] for a year! Have you been enjoying it?
Texting is a great way to build relationships with prospective and past customers alike. You can use texts to try to earn referrals, repeat business, or upsells. It’s always good to stay top of mind and a quick text is the best way to reengage your contacts.
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